The best kept secret in the state is out. We recently had the honor of re-branding Jacksonville State University, my Alma mater. Go gamecocks!

We have been working with the leadership there for over a year on developing a comprehensive campaign that revitalizes the university’s image and repositions it as the proud partner you need in getting you ready for your future. The exciting re-brand began with redesigning the academic logo.

The new logo was designed to re-position the brand in the market place and be more relevant to today’s students. It is a smart nod to the past but with a keen eye on the future. The Gamecock’s tail sweeping over the logo signifies JSU as a university full of energetic, forward-thinking individuals who are packed with potential.

The new campaign theme is “where you’re going” and is brought to life in multiple mediums.
Below are some of the elements that are currently in production.

I am really proud to have been a part of helping tell the JSU story in the way that it deserves. This one will always have a special place in my heart. Thanks to everyone that had a hand in this, it really turned out nice and makes me proud to be a gamecock!
- ford wiles

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.