NFL goes Pink
I am a college football girl. The NFL holds little interest to me unless it’s Super Bowl Season and there are good commercials to watch. So I missed it this week when the players began wearing pink in an effort to raise awareness for breast cancer.
Ford told me about the pink laces, shoes and wrist bands he had seen the players wearing and I just had to look it up.
The campaign, “A Crucial Catch”, consists of the NFL players and coaches wearing pink game day apparel.
I think it is a great example of using public relations and media coverage to raise awareness about a truly critical cause.
- libby sexton
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May 7th, 2010 at 11:04 am
[...] Last fall I posted on the NFL’s ‘Crucial Catch’ campaign where they did a similar …One area where the campaigns differ, is the MLB’s public relations effort recognizing ‘Honorary Bat Girls’. This PR initiative recognizes inspiring women acting as breast cancer survivors, advocates and supporters. The bat girls are voted on by an all star panel and winners ‘will take part in pregame activities, be honored during an on-field ceremony, and receive pink MLB merchandise and two tickets to her club’s Mother’s Day celebration game or another home game in May.’ [...]